WHAT THE CLIENT ASKED FOR
Avalanche seeks human copywriters with storytelling skills for cold outreach.
One thing I will *never* compromise on: hiring human copywriters. (And if you’re one, we want you 👀) I feel like Avalanche is one of the few businesses still investing in actual people to write for their teams. The sheer volume of Linkedin ads I come across looking for humans to train AI copywriters is truly depressing. Here’s the thing - I just don’t think AI writers can ever have soul. Which sounds a bit starry eyed. But it’s the same as AI music - I’ve got a mate who’s always sending me AI produced songs, and the vocals sound incredible, but there’s just no… feeling behind them. Even if you strip out the em dashes and remove the seven uses of “curious” AI inevitably adds in, that copy still won’t sound like a person wrote it. And sounding like a person is one of the *most* crucial things for cold outreach. Every message that comes from Avalanche comes from a person sitting at their laptop, cup of tea in hand, tapping away. It’s our guarantee. And we’re also on the hunt for more of those people - if you’ve got storytelling chops and you’re looking for work, drop me a message…
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